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TrueTalent – Influencer management and talent agency: book German creators for your brand

Lucy Hinz at TrueTalentLucy HinzLaura Schneider at TrueTalentLaura SchneiderLaura Marie Hülsmeyer at TrueTalentLaura Marie HülsmeyerDiana Schmidt at TrueTalentDiana SchmidtMilly Schindler at TrueTalentMilly SchindlerSophie Schneider at TrueTalentSophie SchneiderAnneli Cremer at TrueTalentAnneli CremerLisa Maria Schreiber at TrueTalentLisa Maria SchreiberHelen Muhr at TrueTalentHelen MuhrLucy Hinz at TrueTalentLucy HinzTasmin Devi Pflüger at TrueTalentTasmin Devi PflügerJanina L. Kallenborn at TrueTalentJanina L. Kallenborn

Q4 2026 · Black Friday · Christmas

Book creators for your Q4 campaign now

One creator or several at once: we put together the right talents and handle everything, from contract and briefing to invoicing.

Our approach

Quality

Quality

TrueTalent Management – Real talent. Authentic partnerships.

We are an experienced talent and influencer management agency that places the highest value on quality, transparency, and authentic collaboration. Most of our team comes from the world of content creation, so we know the challenges and the often untapped potential of talents from firsthand experience.

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Transparency

Transparency

Our mission is to build a transparent bridge between talents and brand partners, one that creates real value and success for everyone involved. We always work as equals, with clear, direct communication and no unnecessary detours.

Our talents have no fixed contract terms. We want them to stay because the partnership works.

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Equal footing

Equal footing

Through close collaboration within our team and with our talents, we make sure that every step is taken hand in hand and that individual potential is fully realized. Success matters to us, but so does a lasting relationship built on trust and fairness.

Behind TrueTalent is a team that believes in honest collaboration, clear values, and genuine trust. We support our talents personally, with a keen sense for what they truly need, and we always focus on quality, reliability, and working together on equal footing.

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Our services

Talent Management

Talent Management

We are the essential link between authentic brands and influential talents – worldwide! Drawing on our experience, we shape every collaboration for the best possible outcome and support our talents and our partners every step of the way.

Strategy consulting

Strategy consulting

We stay in close contact with our talents and partners to help them reach their full potential. That’s how we get the most out of every campaign and collaboration and make sure everyone involved benefits.

Transparency

Transparency

We believe in fair and transparent collaboration. That’s why our talents have no fixed contract terms, and we always work as equals to achieve great results together.

Long-term partnership

Long-term partnership

We focus on long-term partnerships, because real success takes time, trust, and shared goals.

Frequently asked questions

What is TrueTalent Management?

TrueTalent Management is an influencer and talent agency specialized in the German-speaking market (DACH). We represent creators in fitness, lifestyle, fashion, beauty, health, and food and broker collaborations with brands that want to reach audiences in Germany, Austria, and Switzerland, from creator selection to contract to invoicing.

What does TrueTalent do as an influencer agency for brands?

We propose the right creators, negotiate fees and usage rights, coordinate briefings and content, and handle invoicing. International brands get one point of contact for the entire German-speaking market. Learn more about our influencer agency for brands.

What does creator management offer influencers?

We take care of inquiries, rate negotiations, contracts, and invoices so creators can focus on their content. Our talents have no fixed contract terms. Learn more about creator management.

Can I book several creators at once through TrueTalent?

Yes. Brands can book a single talent or several creators at the same time, for example for Black Friday, Christmas, or a product launch. We handle everything, and you receive one quote and one invoice. Learn more: Book German creators.

Which creators does TrueTalent represent?

German-speaking creators in fitness, lifestyle, fashion, beauty, health, and food, including Anneli Cremer, Diana Schmidt, Lucy Hinz, Laura Schneider, and Milly Schindler. You’ll find all profiles on our Talents page.

Is TrueTalent a social media agency?

No, we are a talent management agency. A social media agency runs a brand’s own channels; we represent creators and connect them with the right brands. Our guide talent management vs. booking creators directly explains how working with a talent agency works in practice.

How can I request a collaboration or apply?

Through our contact page: brands choose the brand form, creators the talent form. We’ll get back to you personally.

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