TikTok rewards content that doesn’t feel like advertising. TrueTalent Management represents creators who understand TikTok and runs collaborations that fit naturally into the feed while still getting your message across.
What makes TikTok collaborations different
On TikTok, the algorithm decides based on content, not just follower count. A well-made video can be seen far beyond the creator’s own community. For that to happen, the creator needs freedom with the format: trends, humor, storytelling, and a strong hook in the first few seconds.
Formats
Product in everyday use, tutorials, get-ready-with-me, day-in-my-life, before-and-after, trend formats featuring your product, series over several weeks, and Spark Ads, where creator videos keep running as ads. We set out the usage rights for this in the contract.
Our TikTok creators
Our talents are at home in fitness, beauty, fashion, lifestyle, health, and food and reach a predominantly young audience on TikTok that is ready to buy. We suggest creators whose style fits your brand.
How we work with you
Tell us your goal, timeframe, and budget range. We propose suitable creators, negotiate fees and usage rights, coordinate briefing and videos, and handle invoicing.
